As cars evolve from a means of transportation to a "third living space," owners' expectations for interior quality continue to rise. Recently, "full-cover leather floor mats" have rapidly gained popularity among mid- to high-end consumers, becoming another standard feature of "refined car" after seat covers and fragrances.

JD.com automotive supplies data shows that in the third quarter of 2025, sales of high-end leather floor mats priced over 800 yuan increased by 112% year-on-year, with the "full-cover + custom color + embroidered logo" combination being the most popular. Many car owners say, "Although the floor mats are small, they are the first detail you notice upon entering the car, directly impacting the overall quality of the vehicle."

Automotive aftermarket analysts point out that floor mats have evolved from functional items to a symbol of "in-car lifestyle." Especially among new energy vehicle owners, the pursuit of environmental protection, design, and a sense of ritual is driving the floor mat category towards light luxury and personalization.